As a Walmart More Than 11 Moms mommy blogger, I get to try out lots of new products. We recently checked out the new White Cloud Green Earth toilet paper and paper towels.
Both the paper towels and toilet paper are made from 100% recycled paper and recycled fiber, making them a great green choice for environmentally conscious moms.
Sources: From the back of the package, we learned a little about the recycled materials the White Cloud paper products are made from: “Green Earth comes from everyday recyclables like office paper and magazines, deflecting megatons of waste paper from entering landfills and saving numerous trees from commercial harvest.”
Value: I can’t comment on the value related to the price for either of these products, since I have not yet check the retail prices. From my past experience, the White Cloud brand tends to be a very frugal choice, with great quality at low prices.
White Cloud Green Earth Toilet Paper
Pros
I know the first question on your mind is probably if the tissue and paper are soft! That’s the first thing I wondered, since I’ve had previous experiences with eco-friendly recycle papers that were stiff and scratchy. No one wants to use tree bark in the bathroom! The package says the toilet paper is “Premium Softness” – so how did it measure up to it’s description?
The White Cloud Green Earth toilet paper really is soft and gentle. It’s quilted (with “Cloud Cushions”) and consists of 2 ply thickness, making it indistinguishable from other leading brands. When I put the rolls up on a shelf with our regular brand of toilet paper, you couldn’t tell them apart. They felt the same and looked the same.
The White Cloud toilet paper is hypoallergenic, and the giant rolls have 30% more sheets than regular rolls.
The Ice-Simmons Family Test
The most important part of this product review was when we put the green earth toilet paper to the test by the Ice-Simmons family. I replaced our regular rolls with White Cloud brand, and we used all 4 rolls. No one knew the difference – they couldn’t tell that we were using our normal brand of toilet paper!
That made me feel good, because I knew I wouldn’t be sacrificing quality for my family to buy a green, environmentally friendly product.
White Cloud Green Earth Paper Towels
Cons
We applied the same softness question to the paper towels, and I have to say they did NOT pass the softness test. The paper towels are hard to fold and bend, very stiff, and definitely feel like the traditional “recycled paper feel” – hard. This affected their absorbency only minimally, but it was noticeable.
Pros
What we did like about the White Cloud Green Earth paper towels is that they come in choose-a-size sheets. That means they are perforated into narrow strips, so you can tear off a narrow towel for a small job, or tear off 2 or 3 together for a larger job. The versatility in sizes is a definite bonus, especially for moms and dads who find themselves using paper towels for a variety of different chores.
All in all, the White Cloud Green Earth toilet paper and paper towels are a good green alternative to traditional paper products. My only recommendation is for White Cloud to improve the absorbency and softness of the paper towels. I like White Cloud’s concern for sustainability and environmental choices in the development of their new products.
What experience had you had with green and recycled toilet paper and paper towels? Let us know your thoughts in the comments.

6:10 am on September 12th, 2009
I have bought White Cloud toilet paper for a long time. But recently it seems the paper is thinner. Please improve on this because if it gets any thinner there will be no need to use it. Thanks, Pat.
6:58 am on October 24th, 2009
I’ve been using the White Cloud Green Earth toilet paper since I first saw it in Walmart, and we love it. Only thing is, our Walmart no longer carries it and I can’t find it anywhere else.
4:51 pm on October 27th, 2009
@The same thing always happens to me with makeup – I find something I love, then all of our stores stop carrying it!
Danelle